We’ll choose a Sessions and Goal Completions. Choose the visualization type from 6 different possibilities (4 of them works in real-time), in this case, we’ll use a timeline.Type a widget title, for example: “Google Ads Traffic and Conversions”.Creating widgets is very simple and this is the biggest disadvantage and advantage of Google Analytics dashboards. If you’ll decide to create a report from the beginning all you need to do is to add widgets with the data you want to see. Here you can create the report from scratch or look through Google Analytics Solution Gallery and import one of the pre-made dashboard templates to your Google Analytics account. To do that go to Customization -> Dashboards and click on “Create”. So instead of one dashboard for everyone or jumping through multiple sections to gather all of the information you can create a dashboard with all the information you want to see. A marketing manager wants to see general conversion trends. A content specialist will like to see recent blog posts results. An SEO specialist may be interested in organic traffic only. However, not all of them will be interesting for everyone. A number of users and sessions, main channels, real-time active users, locations, etc. When you open the account you’ll see a standard dashboard with basic information about your website (or mobile app). How to create a Google Analytics dashboardįirst, let’s start with what we can do with Google Analytics’ native tools. Let’s take a closer look at best practices on how to use Google Analytics and Google Data Studio to achieve these goals. A proper report structure will not only save you a lot of time but also allow you to see the trends and insights you wouldn’t find otherwise. Google Analytics and Google Data Studio are great and free tools for tracking what is happening on your website, gathering data and insights, and presenting them to your coworkers, your supervisor, or your client.

Google analytics data studio templates